HDB | AWS - Ideathon

About Ideathon

At the intersection of finance and technology, HDB Financial Services and Amazon Web Services (AWS) have formed a strategic alliance to accelerate the digital transformation of India’s financial services ecosystem.

This Ideathon brings together innovators, developers, and problem-solvers to design real-world, scalable solutions that address key challenges across lending, risk management, customer experience, and operational efficiency.

Participants will leverage AWS cloud, data, and AI capabilities while working on authentic business use cases provided by HDB Financial Services—ensuring that every idea has the potential for real adoption and measurable impact.

The HDB–AWS Ideathon is not just a competition—it is a launchpad for innovation, collaboration, and long-term value creation within India’s evolving financial ecosystem.

SCOPE& Impact

Join us for an exclusive, Invite-only Ideathon where innovation meets real-world impact. HDB Financials and AWS are bringing together India's brightest minds to tackle pressing challenges in the financial services sector.

EventHighlights

Exclusive Shark Tank Format This closed-door Ideathon brings together 10 shortlisted teams who will present their solutions in a competitive, Shark Tank-style format to a panel of industry leaders and domain experts.

Real-World Financial Solutions Teams will work directly on HDB Financial problem statements, developing solutions designed for relevance, scalability, and real-world deployment. This event presents an opportunity to contribute to building a better, more inclusive financial ecosystem for India.

Collaborative Innovation Teams will have the opportunity to leverage AWS's cutting-edge cloud technologies and AI capabilities while working alongside industry experts and mentors to refine their ideas and bring them to life.

WHY Attend?

Solve Real Problems: Work on genuine financial services challenges that impact millions

Access to Expertise: Collaborate with AWS technology experts and HDB Financial leaders

Networking: Connect with like-minded innovators and industry professionals

Showcase Your Ideas: Present your solutions in a high-stakes, Shark Tank-style environment

EventFormat

This invite-only Ideathon brings together innovation, technology, and financial services expertise in an intensive, collaborative environment designed to generate breakthrough solutions for tomorrow's challenges

This is an exclusive, closed-door event. Participation is by invitation only.

This invite-only Shark Tank brings together 10 shortlisted teams in an intensive, collaborative environment. Participants will:

Work on authentic HDB Financial use cases addressing real-world challenges

Leverage AWS's cutting-edge cloud technologies and AI capabilities

Receive expert mentorship from industry leaders

Present solutions to a distinguished jury panel

Compete for substantial prizes and partnership opportunities

Event Timeline

Phase 1: Registration Period

February 16, 2026 - Last Date for registration based on the identified business use cases. This is your opportunity to showcase your vision for transforming financial services in India.

Phase 3: Mentorship & Refinement

February 28 - March 12, 2026 Shortlisted 10 teams will be paired with expert mentors for:

Regular check-ins and feedback sessions on technical feasibility

Guidance on refining prototypes and documentation

Support in leveraging AWS technologies for optimal solutions

Online Presentation submissions.

Phase 2: Submission and Shortlisting

February 23,2026 - Last date for first round presentation submissions.
February 27,2026 - Results of Round 1 Top 10 teams will be announced and invited to proceed to the mentorship phase.

Phase 4: Final Evaluation

March 13, 2026 - Final Presentations (In-person at HDB main office, Mumbai)

Submit final deliverables: prototype, demo video, and presentation deck

Jury evaluation based on innovation, usability, scalability, openness, and impact

Phase 5: Winners Announcement (Top 3 winners)

March 20, 2026 - Declaration of Results Winners announced with prizes and recognition

Event Timeline

Phase 1: Registration Period

February 16, 2026 - Last Date for registration based on the identified business use cases. This is your opportunity to showcase your vision for transforming financial services in India.

Phase 2: Submission and Shortlisting

February 23,2026 - Last date for first round presentation submissions.
February 27,2026 - Results of Round 1 Top 10 teams will be announced and invited to proceed to the mentorship phase.

Phase 3: Mentorship & Refinement

February 28 - March 12, 2026 Shortlisted 10 teams will be paired with expert mentors for:

Regular check-ins and feedback sessions on technical feasibility

Guidance on refining prototypes and documentation

Support in leveraging AWS technologies for optimal solutions

Online Presentation submissions.

Phase 4: Final Evaluation

March 13, 2026 - Final Presentations (In-person at HDB main office, Mumbai)

Submit final deliverables: prototype, demo video, and presentation deck

Jury evaluation based on innovation, usability, scalability, openness, and impact

Phase 5: Winners Announcement (Upto 5 winners)

March 20, 2026 - Declaration of Results Winners announced with prizes and recognition

Rewards & Benefits

₹ 0

+
Certificate of participation

2^nd Runner up

₹ 0

+
Opportunity to contract with HDBFS + Opportunity to have dinner with MD+ visibility through HDBFS press release + Certificate of participation

Winner

₹ 0

+
Opportunity to have dinner with Senior Management + Visibility through HDBFS press release + Certificate of participation

1^st Runner up

Consolations: Certificate of participation

** T&Cs apply – Rewards and Recognition is governed and owned by the HDB Financial team.

Strategic Themes

Teams will develop solutions aligned with HDB Financial Services' key strategic priorities:

1. Customer Segment Expansion Diversify and expand addressable customer segments by widening and enhancing product offerings

2. Omni-Channel Distribution Expand distribution network across multiple channels for greater reach and accessibility

3. Technology & AI Innovation nvest in technology, analytics, and AI to improve customer experience, boost productivity, and reduce operational costs

4. Risk Management Excellence Improve risk management framework, underwriting, and collection capabilities

FocusAreas

Solutions will be developed across specialized product and functional domains:

Businessuse cases

1. Acquisition and Continuous Engagement : Customer Hyper-personalized and Hyper-localized multi-lingual marketplace that covers all our products and services that works as a digital platform for all our customers/prospects, service providers, OEM, Dealers, Data providers, etc to engage with each other on a daily basis and provide a funnel for HDBFS to acquire NTB customers.

2. NBFC-as-a-Service concept : Create a light-weight SDK that allows for customer acquisition (including credit evaluation) and servicing via third party platforms. E.g. Amazon Pay, BankBazaar, etc.

3. Improving Credit Appraisal TAT : CAM creation TAT for large ticket loan products to be reduced below 30 minutes.

4. Drive unassisted acquisition behavior : E.g. Gold Loan, Vehicles evaluation using ComputerVision and other AI models.

5. Operational efficiency : Introduce AgenticAI based solutions for faster TAT and Reconciliation.

6. Automation of Probability of Default/Loss Given Default workings and sub-segmenting of the portfolio along with Operational Risk KPIs dashboards.

Why Participate?

Solve Real Problems: Address genuine financial services challenges impacting millions of Indians

Expert Mentorship: Work closely with AWS technology experts and HDB Financial leaders

Opportunities: Winners gain potential contracting opportunities with HDBFS

Industry Recognition: Visibility through press releases and leadership engagement

Substantial Rewards: Prize pool totaling ₹3,50,000 plus invaluable networking opportunities

Terms & Conditions

Exclusivity & Confidentiality

This event and its format are exclusively run for HDB Financial Services and AWS. By signing up for this Ideathon, you confirm your agreement to the following:

Acceptance of Terms: Participation constitutes acceptance of all terms and conditions outlined herein

Confidentiality Agreement: All information shared during the event, including but not limited to business use cases, strategic themes, mentorship discussions, and proprietary data, is strictly confidential

Non-Disclosure: Participants must maintain confidentiality of all information obtained during the event and may not disclose such information to third parties

Content Publication:Participants must obtain prior written permission from both HDB Financial Services and AWS before publishing, sharing, or distributing any content, materials, presentations, or information from this event on public platforms, social media, or any other channels

Intellectual Property: All submissions and solutions developed during the Ideathon may be subject to intellectual property considerations as per the detailed participation agreement

Compliance: Participants agree to comply with all event guidelines, code of conduct, and applicable laws

By registering for and participating in this event, you acknowledge that you have read, understood, and agree to be bound by these terms and conditions.